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John Louden

Indianapolis · Mentor · Trainer · Author · Podcast Host

Developing people, athletes, stories, and communities.

John Louden is a mentor, basketball trainer, author, media founder, podcast host, speaker, and community advocate — helping people recognize their potential and turn it into meaningful progress.

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What brought you here today? Choose your path below

John Louden smiling in a white polo, hands together, against a black background

Find Your Path

What brought you here today?

Pick the reason you're here. Everything John does starts with what you need — not with a list of businesses.

Not seeing your situation? See every way to work with John or just send a message.

01Mentoring

Guidance that holds you accountable.

John mentors young people — and men building direction — through life skills, leadership, decision-making, career development, athletics, and personal accountability. In person in Indianapolis, or virtual from anywhere.
  • Direction
  • Decision-making
  • Discipline
  • Leadership
  • Accountability
  • Character
Explore MentoringSchedule a Conversation
John Louden standing with a group of young athletes in a gym
John Louden with a smiling Stonybrook youth basketball team
A young We Don't Miss player holding a championship trophy with coaches and family

02Basketball Training

Built in the gym. Bigger than the game.

John has been training and developing Indianapolis athletes since 2003. Basketball development for athletes who want to get better — and parents and coaches who want that development to mean something: fundamentals, basketball IQ, decision-making, and the discipline that carries off the court.
  • Individual sessions
  • Group training
  • Camps
  • Team training

Training is based in Indianapolis and across Indiana. Travel for camps, teams, and events may be available — ask in your inquiry.

Explore TrainingBook a Session

03Concrete Genius Podcast

Unapologetically real conversations.

Hosted by John Louden, the Concrete Genius Podcast sits down with builders, athletes, creators, and everyday people doing the work — honest conversations about growth, discipline, setbacks, and what it actually takes.
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Be a GuestHave a story worth telling?SponsorPut your brand in the conversation.
The Game Changer book cover — 8 Tips for Men to Find Peace, written by Coach John Louden

04The Book

The Game Changer

The Game Changer — 8 tips for men to find peace. Written by Coach John Louden, it's a direct look at the mindset and habits behind real change. Available now on Amazon.
Get The Game ChangerInvite John to Speak

Available on Amazon.

05Community · Since 2003

Using basketball to develop young people for life.

Founded by John in 2003, We Don't Miss uses basketball to train Indianapolis youth and develop them for college, the pros, and life — building talent, character, and a foundation for success in sports, academics, and beyond.
Explore We Don't MissPartner With Us
A We Don't Miss youth team posing with medals and a championship trophy

06Speaking

A direct message your audience will remember.

John speaks to rooms that want substance over hype — young people, athletes, teams, and organizations. Grounded in mentorship, athletics, media, and community work, his message meets audiences where they are.
Invite John to Speak

Audiences

  • Schools
  • Teams & athletic programs
  • Youth programs
  • Nonprofits
  • Businesses
  • Community organizations
  • Conferences & events
  • Podcasts & media

07Concrete Genius Media

Stories built with intention.

Concrete Genius Media is John's media company — home of the Concrete Genius Podcast and a partner for people and organizations who want to tell their story well through podcasting, interviews, and media strategy.

Podcast & interviews

Guest appearances, interview production, and conversations built around real substance.

Explore the Podcast

Media consulting

Turn your ideas into powerful conversations. Whether you're launching your first show or growing your audience, get the tools, support, and platform to share your voice.

Discuss Consulting

Sponsorship & partnership

Brand placements and collaborations with the show and the broader platform.

Discuss Sponsorship
Visit concretegeniusmedia.com ↗

The Mission

Different vehicles. One mission.

Mentoring, basketball, media, writing, speaking, and community work are not separate businesses competing for attention. They are different vehicles for the same mission: helping people recognize their potential and turn it into meaningful progress.

Read the Mission